Iman Abuzeid, founder and CEO of Incredible Health, shares her tactical approach for converting likely investor passes into valuable market intelligence during fundraising meetings.
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“Usually, you know, 10 minutes into the pitch that they're probably going to say no. You can just tell from their demeanor and how they're asking questions and stuff. But I'm like, you know, I just need to sit here for another 40 minutes, right? So I'm just going to try to get as much value as I can. So I often ask questions like, hey, you met our competitors. What do you think of them? And what do you think of the market overall? And what did you think when I said this? Like, I just start asking them questions and honestly treating them like free consultants because they are, regardless of the tier that they're in, they are looking at companies and markets like all day, every day.”
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