Claure: Pitching Steve Jobs Created the Mobile Phone Trade-In Model
Marcelo Claure · Marcelo Claure & Shu Nyatta: LATAM's New $500M Growth Fund; Investing Billions at SoftBank | E1042 · 20VC with Harry Stebbings · Jul 31, 2023 · at 59:20
Marcelo Claure, founder of Brightstar and Bicycle Capital, recounts pitching Steve Jobs on smartphone trade-in programs for Apple.
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“So back then, I used to own Brightstar. And I had an idea of how could Apple actually double their sales. And after many emails to Steve Jobs, which he wrote me back, no interest. One day he got tired of everybody pinging him that he had to meet me. So he agreed to take a meeting. And that's how buyback and trading of mobile phones got invented.”
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