Tangen: Large conglomerates inevitably acquire scaling independent consumer brands
Nicolai Tangen · Nicolai Tangen: Managing the Largest Sovereign Wealth Fund in the World | E1122 · 20VC with Harry Stebbings · Mar 4, 2024 · at 10:43
Nicolai Tangen, CEO of Norges Bank Investment Management, responds to Harry Stebbings' argument that platforms like TikTok Shop allow independent creators to unbundle market share from major conglomerates like LVMH.
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“When the brands become pretty big, they will be acquired by the very large companies, and you see it, for instance, in the spirits business, so, you know, let's say you're a good-looking actor, you launch your tequila brand, well, you know, Los Amigos, or whatever it's called, and when it reached a billion somebody's going to buy it.”
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