Kuan Huang: Users only check weather and transit apps twice daily
Kuan Huang · 20 VC 017: BETAWORKS WEEK: Kuan Huang, Founder @ Poncho · Oct 16, 2015 · at 9:55
Kuan Huang, founder of Poncho, explains user habit dynamics for utility applications compared to feed-based social media platforms like Facebook or Tinder.
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“Weather also checking like transit, transit updates. That's the things you don't check every hour. Like for most people. You only do that like at the beginning of your day when you about to leave home for work, or, and at the end of the day before you head home. That's the two moments you actually check this information for most people.”
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Poncho operates in 15 states covering 60% of the local population
“Right now, we have puncture service in around 15 states. The population we're covering in the states run as around 60%.”
Poncho relies on human writers rather than algorithms for weather forecasts
“Every day we have actually real human beings write these forecasts. It's not really automated by any machine or algorithm.”
Poncho groups 2,600 New York locations into 20 clusters to scale content
“In New York State, there are 2600 locations that has the weather forecast. Then we can group these locations into probably 20 or 30 groups based on a similar weather pattern, so our editors only need to write 20 messages to cover these regions.”