Teixeira: Sales reps must coach internal buyers to pitch business cases
Julian Teixeira · Julian Teixeira, CRO @ 1Password: How to Hire and Train Your First Sales Hires · 20VC with Harry Stebbings · Mar 7, 2025 · at 44:27
Julian Teixeira is the Chief Revenue Officer at 1Password. He is explaining how sales reps should prepare internal champions to deal with CFO and leadership scrutiny.
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“People are inherently bad at then going back and selling the business case internally. So we actually find that we end up coaching a lot of our reps to do exactly that. Like not just sell the product to the person that you're working with, but coach them and help them sell this internally.”
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