Dec 15, 2017 · 30m · 20vc

20VC: How To Upscale Management Teams Effectively, When Should The CEO Play The Role of "Lifeguard" & What Role Does The Board Play In The Team Upscaling with Matt Straz, Founder & CEO @ Namely

Matt Straz · 20m spoken Harry Stebbings · 9m spoken
0:00 / 0:00

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In this episode of The 20 Minute VC, Harry Stebbings interviews Matt Straz, founder and CEO of Namely, about strategies for scaling executive teams, founder personal growth, managing turnover, and building strong organizational culture in high-growth SaaS companies.

How this conversation actually went

Every chapter scored 0–10 on four independent dynamics. Hover any point for the reasoning behind the score. Harry holds 31.2% of the talking time here. How this is scored →

Harry as informed peer 2.4 Guest teaching 3.3 Guest disagreement 1.4 Harry pushing back 1.8
05100:0010:0020:0030:001:12–3:40 · Harry as informed peer 0/10 Episode Sponsorships This segment is entirely an ad read and host monologue introducing the podcast sponsors and guest background. Per instructions, host-side metrics are set to 0 for monologues and ads.3:40–5:55 · Harry as informed peer 3/10 Upleveling Executive Teams and Title Management Harry introduces background information provided by Sequoia's Pat Grady to set up the discussion on executive turnover. Matt educates Harry on tech industry benchmarks, noting that companies average 4.1 complete leadership team cycles prior to IPO.5:55–8:43 · Harry as informed peer 2/10 Personal Founder Evolution and Managing Direct Reports Matt outlines the personal evolution required of a founder and recounts managing over two dozen direct reports simultaneously during executive transitions. Harry asks supportive follow-up questions to draw out Matt's experience.8:43–11:40 · Harry as informed peer 4/10 Candidate Profiles and Hiring for Scale Harry cites advice from former guest Chris Caron regarding candidate runway and generalist hiring. Matt politely reframes the premise by advocating for hiring leaders who can drive 10x growth rather than strict stage generalists.11:40–15:09 · Harry as informed peer 3/10 The Board's Role in Executive Hiring Harry offers a strong thesis asking if surprise executive terminations are always the manager's fault. Matt gently pushes back on this binary framing, explaining that organizational shifts and sudden performance lapses make turnover more complex.15:09–18:32 · Harry as informed peer 2/10 Turnover, Retention, and the CEO as Lifeguard Matt uses the metaphor of the CEO as a lifeguard to explain when retention efforts are worthwhile. Harry picks up on the metaphor playfully to inquire about criteria for intervening with departing employees.18:32–21:32 · Harry as informed peer 2/10 Elevating People Ops in Scaling Companies Matt admits his initial skepticism about focusing on corporate mission, vision, and values, explaining how scaling forced him to realize their necessity for internal comms. Harry asks open-ended questions about company alignment.21:32–28:55 · Harry as informed peer 3/10 Fostering Innovation in Mature Startups During the quickfire section, Matt explicitly rejects popular business advice to 'do one thing well', calling it a dead end in SaaS without complementary services. Harry guides the conversation through rapid-fire operational topics.1:12–3:40 · Guest teaching 0/10 Episode Sponsorships This segment is entirely an ad read and host monologue introducing the podcast sponsors and guest background. Per instructions, host-side metrics are set to 0 for monologues and ads.3:40–5:55 · Guest teaching 4/10 Upleveling Executive Teams and Title Management Harry introduces background information provided by Sequoia's Pat Grady to set up the discussion on executive turnover. Matt educates Harry on tech industry benchmarks, noting that companies average 4.1 complete leadership team cycles prior to IPO.5:55–8:43 · Guest teaching 4/10 Personal Founder Evolution and Managing Direct Reports Matt outlines the personal evolution required of a founder and recounts managing over two dozen direct reports simultaneously during executive transitions. Harry asks supportive follow-up questions to draw out Matt's experience.8:43–11:40 · Guest teaching 3/10 Candidate Profiles and Hiring for Scale Harry cites advice from former guest Chris Caron regarding candidate runway and generalist hiring. Matt politely reframes the premise by advocating for hiring leaders who can drive 10x growth rather than strict stage generalists.11:40–15:09 · Guest teaching 4/10 The Board's Role in Executive Hiring Harry offers a strong thesis asking if surprise executive terminations are always the manager's fault. Matt gently pushes back on this binary framing, explaining that organizational shifts and sudden performance lapses make turnover more complex.15:09–18:32 · Guest teaching 3/10 Turnover, Retention, and the CEO as Lifeguard Matt uses the metaphor of the CEO as a lifeguard to explain when retention efforts are worthwhile. Harry picks up on the metaphor playfully to inquire about criteria for intervening with departing employees.18:32–21:32 · Guest teaching 4/10 Elevating People Ops in Scaling Companies Matt admits his initial skepticism about focusing on corporate mission, vision, and values, explaining how scaling forced him to realize their necessity for internal comms. Harry asks open-ended questions about company alignment.21:32–28:55 · Guest teaching 4/10 Fostering Innovation in Mature Startups During the quickfire section, Matt explicitly rejects popular business advice to 'do one thing well', calling it a dead end in SaaS without complementary services. Harry guides the conversation through rapid-fire operational topics.1:12–3:40 · Guest disagreement 0/10 Episode Sponsorships This segment is entirely an ad read and host monologue introducing the podcast sponsors and guest background. Per instructions, host-side metrics are set to 0 for monologues and ads.3:40–5:55 · Guest disagreement 1/10 Upleveling Executive Teams and Title Management Harry introduces background information provided by Sequoia's Pat Grady to set up the discussion on executive turnover. Matt educates Harry on tech industry benchmarks, noting that companies average 4.1 complete leadership team cycles prior to IPO.5:55–8:43 · Guest disagreement 1/10 Personal Founder Evolution and Managing Direct Reports Matt outlines the personal evolution required of a founder and recounts managing over two dozen direct reports simultaneously during executive transitions. Harry asks supportive follow-up questions to draw out Matt's experience.8:43–11:40 · Guest disagreement 2/10 Candidate Profiles and Hiring for Scale Harry cites advice from former guest Chris Caron regarding candidate runway and generalist hiring. Matt politely reframes the premise by advocating for hiring leaders who can drive 10x growth rather than strict stage generalists.11:40–15:09 · Guest disagreement 2/10 The Board's Role in Executive Hiring Harry offers a strong thesis asking if surprise executive terminations are always the manager's fault. Matt gently pushes back on this binary framing, explaining that organizational shifts and sudden performance lapses make turnover more complex.15:09–18:32 · Guest disagreement 1/10 Turnover, Retention, and the CEO as Lifeguard Matt uses the metaphor of the CEO as a lifeguard to explain when retention efforts are worthwhile. Harry picks up on the metaphor playfully to inquire about criteria for intervening with departing employees.18:32–21:32 · Guest disagreement 1/10 Elevating People Ops in Scaling Companies Matt admits his initial skepticism about focusing on corporate mission, vision, and values, explaining how scaling forced him to realize their necessity for internal comms. Harry asks open-ended questions about company alignment.21:32–28:55 · Guest disagreement 3/10 Fostering Innovation in Mature Startups During the quickfire section, Matt explicitly rejects popular business advice to 'do one thing well', calling it a dead end in SaaS without complementary services. Harry guides the conversation through rapid-fire operational topics.1:12–3:40 · Harry pushing back 0/10 Episode Sponsorships This segment is entirely an ad read and host monologue introducing the podcast sponsors and guest background. Per instructions, host-side metrics are set to 0 for monologues and ads.3:40–5:55 · Harry pushing back 1/10 Upleveling Executive Teams and Title Management Harry introduces background information provided by Sequoia's Pat Grady to set up the discussion on executive turnover. Matt educates Harry on tech industry benchmarks, noting that companies average 4.1 complete leadership team cycles prior to IPO.5:55–8:43 · Harry pushing back 1/10 Personal Founder Evolution and Managing Direct Reports Matt outlines the personal evolution required of a founder and recounts managing over two dozen direct reports simultaneously during executive transitions. Harry asks supportive follow-up questions to draw out Matt's experience.8:43–11:40 · Harry pushing back 3/10 Candidate Profiles and Hiring for Scale Harry cites advice from former guest Chris Caron regarding candidate runway and generalist hiring. Matt politely reframes the premise by advocating for hiring leaders who can drive 10x growth rather than strict stage generalists.11:40–15:09 · Harry pushing back 4/10 The Board's Role in Executive Hiring Harry offers a strong thesis asking if surprise executive terminations are always the manager's fault. Matt gently pushes back on this binary framing, explaining that organizational shifts and sudden performance lapses make turnover more complex.15:09–18:32 · Harry pushing back 2/10 Turnover, Retention, and the CEO as Lifeguard Matt uses the metaphor of the CEO as a lifeguard to explain when retention efforts are worthwhile. Harry picks up on the metaphor playfully to inquire about criteria for intervening with departing employees.18:32–21:32 · Harry pushing back 1/10 Elevating People Ops in Scaling Companies Matt admits his initial skepticism about focusing on corporate mission, vision, and values, explaining how scaling forced him to realize their necessity for internal comms. Harry asks open-ended questions about company alignment.21:32–28:55 · Harry pushing back 2/10 Fostering Innovation in Mature Startups During the quickfire section, Matt explicitly rejects popular business advice to 'do one thing well', calling it a dead end in SaaS without complementary services. Harry guides the conversation through rapid-fire operational topics.

speaking balance: gold is Harry, purple is the guest (3 minute bins)

0:00 · Harry 86.1% · guest 13.9%0:00 · Harry 86.1% · guest 13.9%3:00 · Harry 33.4% · guest 66.6%3:00 · Harry 33.4% · guest 66.6%6:00 · Harry 28.3% · guest 71.7%6:00 · Harry 28.3% · guest 71.7%9:00 · Harry 26.4% · guest 73.6%9:00 · Harry 26.4% · guest 73.6%12:00 · Harry 17.8% · guest 82.2%12:00 · Harry 17.8% · guest 82.2%15:00 · Harry 13.8% · guest 86.2%15:00 · Harry 13.8% · guest 86.2%18:00 · Harry 15.6% · guest 84.4%18:00 · Harry 15.6% · guest 84.4%21:00 · Harry 24.4% · guest 75.6%21:00 · Harry 24.4% · guest 75.6%24:00 · Harry 17% · guest 83%24:00 · Harry 17% · guest 83%27:00 · Harry 41.7% · guest 58.3%27:00 · Harry 41.7% · guest 58.3%30:00 · Harry 100% · guest 0%30:00 · Harry 100% · guest 0%
Sharpest disagreement ▶ 26:32 Rejecting single-product focus advice

Matt forcefully refutes common industry wisdom advising startups to focus on just one thing, arguing that single-product focus in SaaS often leads to a dead end.

Hardest push from Harry ▶ 13:49 Host challenges manager accountability for employee surprise

Harry presents a provocative thesis arguing that if an employee is surprised by being replaced, it is clearly the manager's fault for failing to communicate.

Biggest teaching moment ▶ 4:20 Explaining the 4.1 leadership team cycle before IPO

Matt educates Harry on software industry data showing that companies average 4.1 complete executive team turnarounds before IPO, eliciting a surprised reaction.

Harry holds his own ▶ 8:43 Citing guest expertise to probe hiring philosophy

Harry demonstrates domain mastery by bringing up specific opposing advice from Turnitin's Chris Caron regarding runway and generalist hiring to challenge Matt.

the scores for every segment, with the reasoning behind each
ChapterTopicHarry as informed peerGuest teachingGuest disagreementHarry pushing backWhy
Episode Sponsorships 0000 This segment is entirely an ad read and host monologue introducing the podcast sponsors and guest background. Per instructions, host-side metrics are set to 0 for monologues and ads.
Upleveling Executive Teams and Title Management 3411 Harry introduces background information provided by Sequoia's Pat Grady to set up the discussion on executive turnover. Matt educates Harry on tech industry benchmarks, noting that companies average 4.1 complete leadership team cycles prior to IPO.
Personal Founder Evolution and Managing Direct Reports 2411 Matt outlines the personal evolution required of a founder and recounts managing over two dozen direct reports simultaneously during executive transitions. Harry asks supportive follow-up questions to draw out Matt's experience.
Candidate Profiles and Hiring for Scale 4323 Harry cites advice from former guest Chris Caron regarding candidate runway and generalist hiring. Matt politely reframes the premise by advocating for hiring leaders who can drive 10x growth rather than strict stage generalists.
The Board's Role in Executive Hiring 3424 Harry offers a strong thesis asking if surprise executive terminations are always the manager's fault. Matt gently pushes back on this binary framing, explaining that organizational shifts and sudden performance lapses make turnover more complex.
Turnover, Retention, and the CEO as Lifeguard 2312 Matt uses the metaphor of the CEO as a lifeguard to explain when retention efforts are worthwhile. Harry picks up on the metaphor playfully to inquire about criteria for intervening with departing employees.
Elevating People Ops in Scaling Companies 2411 Matt admits his initial skepticism about focusing on corporate mission, vision, and values, explaining how scaling forced him to realize their necessity for internal comms. Harry asks open-ended questions about company alignment.
Fostering Innovation in Mature Startups 3432 During the quickfire section, Matt explicitly rejects popular business advice to 'do one thing well', calling it a dead end in SaaS without complementary services. Harry guides the conversation through rapid-fire operational topics.

Statements from this episode (17)

Assertion Not checkable as stated
Straz: Mid-sized WPP businesses had abysmal or non-existent HR software
“I had been working in a holding company called WPP, which is an ad agency holding company, and I was working with hundreds and hundreds of small to mid-sized companies, and they all had one thing in common, which is they were people-driven businesses and had e…”
Matt Straz Dec 15, 2017 ▶ 2:50
Assertion Not checkable as stated
Straz: Software companies refresh executive teams 4.1 times before IPO
“It is said that by the time a software company goes public, on average, they will go through 4.1 complete leadership teams. Which means that they will have to cycle through an entirely new team about every 24 months or so.”
Matt Straz Dec 15, 2017 ▶ 4:33
Insight
Straz: Early title inflation forces startups to fire rather than demote
“A very common thing that I've seen happen, and I've done it too in each of my three companies, is title inflation. Giving somebody a title that they want now is Which will then sometimes box them out of being able to progress with the company longer term. And …”
Matt Straz Dec 15, 2017 ▶ 5:24
Insight
Matt Straz: Giving startup executives multiple roles leads to failure
“And I found time and time again, when I give people multiple things to do, it's a recipe for failure because the company's growing so fast that they will end up Just being spread too thin.”
Matt Straz Dec 15, 2017 ▶ 6:18
Insight
Matt Straz: Founders should part ways before recruiting executive replacements
“I don't believe in recruiting surreptitiously in the background to fill a position. I believe in being upfront with the person that's here and Saying goodbye, and then going out and recruiting.”
Matt Straz Dec 15, 2017 ▶ 8:04
Insight
Matt Straz: Hire executives with a 4-to-5 year runway for 10x growth
“I think what I look for are people that can get us to 10 X more growth, right? There's people early on that will help you get to your first million in ARR revenue, and then you'll hire a next wave that'll get you from one to 10. And then you're looking for peo…”
Matt Straz Dec 15, 2017 ▶ 9:01
Insight
Straz: Balance external hires with internal promotions 1:1 at mid-levels
“As much as possible, maybe not at the leadership level, but in the mid levels of the company, I think for every person you bring in from the outside, you want to try to promote somebody from within.”
Matt Straz Dec 15, 2017 ▶ 10:23
Disclosure
Straz: Namely involves existing employees when hiring their new boss
“Even if we're going to add somebody or top somebody and we're going to bring in their boss, I'm very, very transparent and I'm very upfront with the person that's going to have a new boss and a new leader that they participate in the process.”
Matt Straz Dec 15, 2017 ▶ 11:05
Disclosure
Straz: Every Namely board member must interview executive finalist candidates
“It is absolutely essential for senior leadership hires that the board is involved, and that I include every board member speaks with and interviews our finalist candidates, and I need buy-in from them, just like I need buy-in from our leadership team, so they …”
Matt Straz Dec 15, 2017 ▶ 11:52
Insight
Straz: Vary candidate approval sequence between board and internal leadership by role
“Sometimes you need to have your own team sign off on the person before the board does, and then in other roles, you want to get the board's buy-in before you then run that person by your own leadership team.”
Matt Straz Dec 15, 2017 ▶ 12:10
Insight
Straz: Companies should never publicly disclose why an executive departed
“The company can never disclose why somebody left, but the individual who leaves, that's a lot of times, especially at a senior level, will leave it up to them as to how they describe why they're leaving.”
Matt Straz Dec 15, 2017 ▶ 13:03
Insight
Straz: CEOs cannot save every departing employee and must retain selectively
“And I think the reality is if a CEO is a lifeguard, you can't save everybody, right? Some people actually do need to move on. And I think you need to be really, really careful About how much effort you have available to save people, to retain them, and be real…”
Matt Straz Dec 15, 2017 ▶ 16:12
Insight
Straz: Beyond $10M revenue, executives hire for specific scaling stages
“Once you get beyond 10, twenty million in revenue, somebody will actually come in, as you mentioned, Harry, and say, I'm going to take you to 200 or 300, but that's it, and then you'll need to make a change.”
Matt Straz Dec 15, 2017 ▶ 17:28
Insight
Matt Straz: Strong People Ops becomes crucial past 100 employees
“Once you start to get to scale and you have more than a hundred people, you're going to end up with a pretty broad representation of the overall general population. And you're going to get a lot of different kinds of people. And there's going to be a point whe…”
Matt Straz Dec 15, 2017 ▶ 19:21
Insight
Straz: Company vision and core values must be re-codified every few years
“It turns out that every few years, the vision of the company is going to change somewhat, so it's important to really codify that, and it turns out that even your values as a company will change and adapt over time”
Matt Straz Dec 15, 2017 ▶ 20:46
Insight
Straz: Focusing solely on a single SaaS product is a dead end
“I would say that there's a lot of advice that says just go do one thing and do it really well, and I've found that not to be true, at least in the kind of business that we're building. Just focus on your product and just do one thing well, and while I understa…”
Matt Straz Dec 15, 2017 ▶ 26:33
Assertion Not checkable as stated
Straz: CTO was Namely's hardest hire due to NYC enterprise talent scarcity
“Our hardest role to hire for was the CTO position, without a doubt. We're an enterprise software company based in lower Manhattan of all places. There's not a lot of people who have built a multi-billion dollar enterprise software company and virtually all of …”
Matt Straz Dec 15, 2017 ▶ 27:18
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