Harry Stebbings on Snapchat

1968 days apart Revised

Stebbings praised Snapchat's high conversion rates in 2017 but shifted his focus to other platforms by 2022 as its popularity for business declined.

THEN · Apr 3, 2017

0:00 / 0:14exact quote · 14.6s

NOW · Aug 24, 2022

0:00 / 0:17exact quote · 17.2s

“I, I think, uh, for me in particular, the conversion is better than any other channel that I've seen. Uh, so if you compare it to like my newsletter, whereby I will have, say, a I think currently it's about a 36% open rate. My Snapchat is currently a 64% open rate”

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“I invested heavily in Snapchat stories when they were big for business. We gained a 100,000 plus fans there, but with the reducing popularity of the platform for business, The audience declined, and it was no longer worth the investment for me over other platform investments that we chose to make into most recently YouTube and TikTok.”

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Harry Stebbings on Snapchat

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