The Ledger
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Flame Sourced 60-Second UGC Videos for $1 Each via Kwork
“The second thing we also did is we hired UGC out of Eastern European countries and Russia, and it was literally one dollar for a 62nd video. You go on a channel like Quark.ru, and it's like the fiber of Russia, and you can find this UGC for this cheaper price.”
Flame Published 150 Videos Every Day to Test a Single Hook
“At one point, we were putting out 150 pieces every day to test a single hook.”
Flame Operates 20 TikTok Accounts Across Five Dedicated Phones
“Every phone has three to five TikTok accounts. You're looking at 15 to 20 TikTok accounts right now. This is the infrastructure we use to manage the distribution phase.”
Placing Text Over a Creator's Neckline Maximized Reaction Video Performance
“One of the secrets we had is we were having a woman who was reacting on the camera. We discovered that if we put the text Right on her neckline. So not on her face, right on her neckline, the video performed the best for some reason, right? This is something w…”
Lack of Product Comments on Videos Signals Low Conversion Rates
“If they're not asking about the product, they don't mention the product, I would say that it's the biggest sign that it's not going to lead to high conversions.”