Glacer: Influencer marketing profits follow a power law from viral hits
Jake Glacer · This Insanely Simple App Makes $50K/Month · Jul 5, 2026 · at 11:41
Jake Glacer is the founder of Early, an alarm app scaled via TikTok and Instagram creators. He explains how campaign economics generate returns.
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“And then the money's really made on those big videos. It's sort of power law. A lot of the videos will sort of do. Okay. Every once in a while, you know, big, 1,000,002 1,000,005 million view video. And that's where you really make money.”
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