Wade Foster: AI agent skills will become cheap commodities like WordPress themes
Wade Foster · #2299 Zapier is using AI to sell to AI · Mar 9, 2026 · at 12:18
Zapier CEO Wade Foster responds to Andrew Warner asking whether custom AI agent skills sold as subscriptions will become as valuable as traditional software.
0:00 / 0:11exact quote · 11.9s
720p mp4 · rendered on demand · StarZero watermark
“I could see skills kind of having, like, a business model like that, where it's like, you could buy, you know, buy one for five bucks, 10 bucks, there would be a bunch of free skills out there. You know, it's, it feels kind of like a very commodity thing at a certain point in time”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Wade Foster
Wade Foster: Vibe coding is for one-off utilities, not load-bearing SaaS
“I think vibe coding is fantastic for building tools that you can't buy, or these, like smaller utilities, where it's like, hey, this is sort of like a one-off piece of software that I need to use to solve a particular job. Fantastic. We're seeing so much more …”
Wade Foster: Zapier is rolling out AI coding tools to non-engineers
“This week now we are rolling out company-wide. We're getting everybody in every function, not just engineering. So like marketing, sales, accounting, HR, all set up on either cursor, cloud code, or codex. One of the three.”
Foster: Zapier will likely always rely on external LLMs
“I think, you know, we will probably always depend on you know, external LLMs for large parts of this.”
Wade Foster: Marketing to AI purchasing agents requires entirely new skills
“The agent is actually choosing what products to buy on behalf of a human. And so you're no longer advertising to the human. You are trying to get the agent to say, pick me. And that is often a very different skill set than marketing to a human.”
Wade Foster: Companies are building plain-text webpages exclusively for AI agents
“Agents care a ton about, like, clean documentation, like, fast webpages, so, you know, it's like, the thing I'm seeing a lot of folks do is serve up a separate version of their webpage that is meant just for the agent, and so that content is, like, plain text.”