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Ries: Trustworthiness is one of the most underrated business assets today

Eric Ries · #2307 Eric Ries: Why Anthropic Won and How To Build Incurruptible companies · May 30, 2026 · at 7:09

Eric Ries discusses how Anthropic's willingness to turn down revenue to uphold its commitments functions as a savvy long-term business strategy.

0:00 / 0:22exact quote · 22.4s
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“I think that that courageous stand that they took, again, leaving aside the politics of it, just looking at it from a pure business perspective, Is an example of a very savvy business strategy that sees trustworthiness as an asset, like a business asset that can be intentionally cultivated and acquired. And in fact, I write in the book, I think it's one of the most underrated assets in the world today.”

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