Tossell: Raw screen recordings outperform polished corporate videos on Twitter
Ben Tossell · #2287 AI made a “no code” founder into a coder · Dec 8, 2025 · at 45:31
MakerPad founder Ben Tossell discusses organic distribution strategies on social media.
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“I think the best videos on Twitter are the ones that are just, hey, I've just clicked record, I'm just doing this thing, I've just posted it, and that's kind of it. And like, I like that. That feels like that's a community member talking to a community member. It's not like this company presenting to you this video that we've spent hours doing.”
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