The Ledger
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Linnartz: Under Armour will lean into casual lifestyle footwear
“You're gonna see Under Armour leaning more into shoes that you can wear with a pair of jeans when you go out, you know, after you practice.”
Sneakers, handbags, and watches drive aftermarket hype rather than apparel drops
“You very rarely see a line around the block for the latest drop of a hoodie or a piece of apparel. When you think about what's sold on the aftermarket, it's really sneakers, handbags, and watches.”
Effective marketing requires balancing major celebrities with mid-tier creator networks
“I think you have to have a multi-tiered approach, you know, with the big names, and at the very same time, a network approach that is people who maybe aren't as, like, famous, but who can help you build your business.”
Under Armour claims its new Baltimore headquarters will be America's most sustainable
“We're building a spectacular new headquarters here that is going to be the most sustainable corporate headquarters in America.”
Under Armour made Steph Curry brand president and a major equity shareholder
“We re-signed our deal with him earlier this year, a long-term deal. He's actually the president of the Curry brand, and he's a very big shareholder as part of this deal.”
Linnartz sees untapped growth in footwear, women's apparel, and sports style
“At the same time, there's a big untapped opportunity as we lean more into sports style and grow into new spaces It's growing more into footwear, more into women.”
Under Armour generates less than 25% of its sales from women
“You know, we're doing less than 25% of our sales to women”
Linnartz: 92,000-person volleyball match set record crowd for female sports
“The largest crowd for a female sporting event happened earlier this year with 92,000 people for a volleyball tournament.”
Under Armour aims to segment distribution and develop more premium product tiers
“One of the things we need to focus on is better segmentation in terms of the product pyramid. So the brand can all be Under Armour, We have a lot of good level product. We need to make more better and best product, and then where we sell it needs to be not dif…”
Under Armour is launching a loyalty program featuring experiential athlete access
“We just launched Under Armour Rewards, so I'm back at the beginning of this journey, and of course it's going to be about points for merchandise, but to get people to sign up, we said, oh, we'll have a sweepstake, and some winners can come spend half a day wit…”
Under Armour operates nearly 1,800 retail stores across over 100 countries
“The brand has grown to be in over a hundred countries. We have close to 1800 stores.”
Linnartz compares public company leadership to interval training for Wall Street
“Sometimes I think it's more like interval training. I'm running Under Armour for the long term. I realize the pressures of quarterly earnings and all that, but every day the long term success of this company. So that's always at the top of my mind. But it's im…”