The Ledger
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Sweetgreen raised capital individually for each of its first three restaurants
“And each one, we actually, we raised money individually for them. We had no corporate team. It was just the three of us, three, three guys, three restaurants. Imagine each of us effectively managing one of the restaurants.”
Sweetgreen owns and operates all of its restaurant locations directly
“We own all of our restaurants.”
Sweetgreen designed early restaurants with secondary digital make-lines functioning as ghost kitchens
“So very early on, we started building restaurants that effectively had a ghost kitchen in them. It would have a secondary digital make line for all of the online orders that, and then you had our in-store traffic.”
Digital orders account for 60% of Sweetgreen's total business
“Digital, it makes up about 60% of our business happens digitally.”