The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Eric Ryan: Method was first to combine high design and sustainability
“And so I guess I'm going to take credit for it because nobody's told us they've done it first of really combining high design and deep sustainability.”
Eric Ryan: Startups must create new categories to avoid incumbent line extensions
“When you're building a brand, if anybody else can line extend their way In, and compete against you. You're really going to struggle to compete against a big company unless you can create a great, you know, a huge lead.”
Eric Ryan: Consumer research keeps CPG companies from true innovation
“And I think that's go goes back to why some of these companies can't innovate is because they have to rely on the consumer and consumer research. To be able to make decisions and drive their vision, which is always going to be a rearview mirror.”
Eric Ryan: Selling a startup too soon is better than too late
“People have made a fortune by selling too soon. It's better too soon than too late.”
Eric Ryan: Touring foreign grocery stores with designers sparks best product ideas
“I think it's still arguably my best tactic for developing new ideas is to be in a foreign market, ideally with a creative or a couple of creatives with you. So you can sketch as you go, cup of coffee in hand, incredibly jet lagged. Nobody can bother you becaus…”
Eric Ryan: Product innovation should steal from distant industries, not direct competitors
“I never steal from our competition because then you're just a hack. That's embarrassing. I try to steal from as far away from what we're working on as possible.”
Eric Ryan: Proprietary industrial design defends CPG brands against competitor knockoffs
“The barriers to entry was so low that if we didn't bring in industrial design graphically, it'd be much easier to knock us off, which did start happening.”
Eric Ryan: Olly scaled to $100 million in revenue in four years
“We scaled it to a hundred million in four years.”