The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Hoffman: Pricing at a steep loss early on can save your startup
“And in your company's early days, I'd argue it's more important to get users in the door, even when you're taking a very steep loss. But when you ultimately need to change the price, They'll grumble for sure. A few might storm out, but if you brought enough of…”
Reid Hoffman Aug 2, 2023 ▶ 3:13 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
Insight
Kadakia: The fitness industry missed massive consumer demand for class variety
“That still is part of the core of what made ClassPass everything it is, is that people loved variety, and no one realized that. There was this market out there for dabblers when everyone was trying to push everyone to be, like, complete loyalists”
Payal Kadakia Aug 2, 2023 ▶ 18:19 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
Insight
Hoffman: When competitors copy your product, you must sprint and lean in
“If you pilot an idea and everyone copies it, it's a good indication that you're on to something. But it also means two things. One, if you don't lean all the way into that idea, your users might drop you for the five, 10, 20 similar products that have popped u…”
Reid Hoffman Aug 2, 2023 ▶ 29:24 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
Assertion Not checkable as stated
Kadakia: Announcing ClassPass's Series A spurred copycats in every market
“And then we announced our Series A, our total million dollar round, and it was a great moment, and always in hindsight, I'm like, I don't know if I would have done that, because what it did is it spurred competition in every market.”
Payal Kadakia Aug 2, 2023 ▶ 28:43 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
Insight
Kadakia: ClassPass users churned when failing to hit arbitrary plan caps
“And we also started getting people who were sometimes churning saying, oh, I only went to eight. And I'm like, this is so interesting that people were, like, tying themselves to this number.”
Payal Kadakia Aug 2, 2023 ▶ 26:09 How to price your product to scale (with Classpass' Payal Kadakia) | Masters of Scale
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