Van Leeuwen: Kraft Mac & Cheese ice cream generated 12B media impressions
Ben Van Leeuwen · How a summer job turned into a 2,000-person ice cream empire (Ben Van Leeuwen) | Masters of Scale · Jul 11, 2025 · at 29:50
Ben Van Leeuwen, co-founder and CEO of Van Leeuwen Ice Cream, recounts the viral reach of their limited-edition Kraft Macaroni & Cheese ice cream launch.
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“You know, it got, I think, twelve billion media impressions, whatever that means.”
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