Iovine conceived Beats to fill the premium headphone gap for Apple's iPod
Jimmy Iovine · Jimmy Iovine on smashing through barriers (hosted by Angela Ahrendts) | Masters of Scale · Jun 6, 2023 · at 36:08
Music executive and entrepreneur Jimmy Iovine explains the product strategy and inspiration behind founding Beats Electronics.
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“Where do you think beats came from? He had a shiny iPod. We had a shiny headphone. He made white earbuds. I made black. You know, I, I'm not original. I said, okay, this guy's got it. I'm just going to, what is he missing? Ah, he's missing good headphones. Okay. I'm going to make them”
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