Virgin Group founder Sir Richard Branson describes one of his famous public relations stunts involving flying a fake UFO over London.
Assertion Supported
Branson: British Airways illegally accessed Virgin data to poach delayed passengers
“They had a unit that illegally accessed our computer information, and then they would ring up Virgin passengers pretending to be from Virgin, telling the passengers their flight was delayed, and then switching them to British Airways.”
Insight
Branson: Hire safety veterans for operations, but avoid legacy cabin crew
“If you're going into the airline business, make sure that the people running it are going to make sure it's a very safe airline, and you get the best technical people on board. But then, on the planes themselves, you don't need the cabin crew spent 20 or 30 ye…”
Insight
Branson: Founders must delegate day-to-day operations to better people
“One of the advantages of being dyslexic is I became a great delegator, and when I talk to various people who are starting up in business, the most important thing I can tell them Is delegate. Find somebody better than yourself to do the day-to-day running. Mak…”
Disclosure
Branson: Virgin Galactic and Orbit proceeds helped bail out Virgin Group
“Interestingly, I've been able to cash in some chips on our space companies, which have helped the rest of the group, so one of the two companies that were going well, which was Virgin Galactic and Virgin Orbit have, in a sense, helped bail out the rest of the …”
Disclosure
Branson: Selling Virgin Records for $1B protected airline and label jobs
“And so I decided to sell the record company, which protected all the jobs in both the record company and the airline. And it also sent a message to British Airways, you know, he's just sold for a billion dollars layoff.”
Insight
Branson: Customer loyalty is a smaller company's only defense against incumbents
“If you're smaller, you know, when the big guys try to drive you out of business, the only thing that you've got going for you is the loyalty of your customers and your passengers”