Author Ryan Holiday explains how 'The Obstacle Is the Way' scaled slowly via organic word-of-mouth rather than immediate commercial success.
Opinion
Holiday: Elon Musk is a genius who broke his own brain
“Well, Elon is one of the smartest people on the planet, right? It's like, to say that Elon Musk is not smart, which some people have started to say, it's like saying he's not rich. Like, it's just, it's a fact, you know? He is a genius in many, many ways. He i…”
Opinion
Holiday: Podcasting breeds sloppy thinking due to non-adversarial formats
“Podcasting as a medium is very enticing for, like, sloppy thinking also, because it's not like being grilled by a journalist, you know, for the most part, like, it's mostly non-adversarial, and same with most public speaking, like, you were invited, they want …”
Insight
Holiday: Productivity content serves as an entry funnel for philosophical ideas
“When I make one that's like 10 stoic strategies for, you know, owning the day, that's going to reach more people and that You can't talk to them about the social justice side of things until they've heard of it first.”
Insight
Holiday: Leaders need constraints and dissent rather than total freedom
“You think you want freedom of movement and supporters and advocates, but actually what you need is to be challenged and you need boundaries and you need limitations.”
Insight
Holiday: People often falsely endow their past decisions with prescience
“It's always important that you're clear about the story you're telling yourself, because you can end up telling yourself a story that endows your past self with a prescience that you didn't have.”
Assertion Not publicly verifiable
Holiday: The Obstacle Is the Way grew sales for 10 straight years
“It sold more copies every year for like 10 years in a row.”