Graves would shut down Raising Cane's before pivoting away from chicken
Todd Graves · Raising Cane's CEO Todd Graves: Building a billion-dollar brand on one menu item | Masters of Scale · May 8, 2026 · at 24:20
Todd Graves, founder and CEO of Raising Cane's, explains his steadfast commitment to a single-item menu concept when discussing existential consumer risks.
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“Ultimately, if people just stop eating chicken, then I'd be extinct. I would absolutely be extinct. I wouldn't start serving steak fingers or something like that. I'd go, look, it's time for me to hang this up.”
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