Liquid Death gained 80,000 followers from a $1,500 video before having product
Mike Cessario · How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale · Jul 11, 2024 · at 50:02
Mike Cessario, founder and CEO of Liquid Death, explains how he pre-tested demand and built an audience for the canned water brand prior to manufacturing physical inventory.
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“We made a Facebook page for liquid death long before we ever had real product. And we made a 1500 dollar funny video that got a couple million views. The page had like 80,000 followers.”
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