Allison: Pacaso initially ignored community resistance in Napa and St. Helena
Austin Allison · Why co-ownership changes luxury real estate (w/ Spencer Rascoff & Austin Allison) | Masters of Scale · Jun 27, 2025 · at 16:24
Pacaso co-founder Austin Allison reflects on his early mistakes in handling neighbor and community pushback to fractional luxury homeownership in Northern California.
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“When we first started getting feedback, you know, in Napa is where it all started, or St. Helena, actually I just kind of ignored it because I'm like, you know, these people just don't understand. Like, this is actually a great thing for them. These are not renters. These are owners who have invested, you know, millions of dollars who care about the home. They care about the community. They're supporting the local charities. It's not changing the character of the neighborhood. So I just ignored the noise thinking it would go away. But what ended up happening was the noise didn't go away.”
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