DeBaun: Media companies providing functional utility will survive AI disruption
Morgan DeBaun · Blavity's Morgan DeBaun & Reid Hoffman discuss how they use AI at work | Masters of Scale · Dec 9, 2023 · at 10:06
Morgan DeBaun (founder and CEO of Blavity) explains to Reid Hoffman how artificial intelligence will separate high-utility, community-driven media outlets from commodity content farms.
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“I think that my perspective is that for media companies that solve a problem, I call it utility, right? Like a company that is providing content and information and entertainment that is a utility, meaning that people can actually use it where there's value. I think that's never going to change. Right. I think that companies that were relying on content farms that were relying on just like the volume of things that you could have been company A or company B that wrote that we're seeing it. I mean, we're seeing the change. We're seeing the layoffs. We're seeing the companies go bankrupt, but there's some things that are universal and staying connected to your community is universal. Having opinions and perspectives and Being open to read other people's opinions or hear other people's opinions and perspectives will never go away.”
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DeBaun: AI email drafts ease the mental burden on female CEOs
“It takes me a lot of used to take me a lot of energy to formulate email responses in a way that, you know, is concise and direct. And warm and all the things that a female CEO has to think about when you're in doing correspondence and having a tool that I can …”
DeBaun: Tech equity gaps stem from builder access, not consumer adoption
“And the thing is that people of color oftentimes use, are the early adopters of technology, right? So it's not for lack of use. It's lack of access to get behind the scenes to build.”
DeBaun: Retraining staff on AI is cheaper than hiring scarce experienced talent
“Because at the end of the day, like it's much cheaper to retrain people. And there's a limited amount of people who have 10 years plus experience in some of these new technologies because they're new.”
DeBaun: API workflows cut creative tasks from two days to 10 minutes
“So for social postings or video editing or audio editing, you know, click of a button, two or three apps will then communicate with each other through their APIs. And something that maybe would have taken us two days now takes us 10 minutes.”