Cunningham: Steve Jobs's real vision was pivoting Pixar to storytelling
Andy Cunningham · Tyra Banks: Personal brand power · Apr 19, 2022 · at 30:48
Branding strategist Andy Cunningham, who worked as Steve Jobs's publicist during the Macintosh launch and at NeXT, analyzes Jobs's brand positioning and acquisition of Pixar.
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“When Pixar was founded and when Steve acquired that company, it was a computer, was not a storytelling company like it is today. It was a big, what we used to call a rendering engine for graphics, and I think that Steve was certainly very visionary to acquire that company, but the real vision came with pivoting that company from a computer to a storytelling entertainment company.”
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