Amoruso: Naming VC firm 'Trust Fund' cuts through noise via humor
Sophia Amoruso · From accidental entrepreneur to brand expert (Nasty Gal founder Sophia Amoruso) | Masters of Scale · Oct 3, 2024 · at 22:46
Sophia Amoruso, founder of Nasty Gal and Girlboss, discusses the rationale behind naming her early-stage venture capital firm Trust Fund with host Jeff Berman.
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“It's just a good name. That's it. Like rich kids want to wear the bucket hat. Kids that didn't grow up with money think it's funny to wear a hat that says trust fund on it. Like kids in the Hamptons are wearing hats that say trust fund. It's just funny, and it cuts through the noise”
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