Sweetgreen rejected a 100-location licensing deal when it had three stores
Jonathan Neman · Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale · May 6, 2024 · at 30:46
Sweetgreen co-founder Jonathan Neman discusses the company's early decision around 2008–2009 to decline lucrative franchise and licensing offers to retain end-to-end operational control.
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“If you go back when we had three restaurants that we got an offer for a very, you know, we got, we always got franchise requests from day one, you know, one off franchise requires probably a thousand of them. But at one point we got an offer from like a very legitimate large company That wanted to license the brand and put it in over a hundred places. It was a very lucrative deal.”
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