Scott Harrison, founder of Charity: Water, explains 'The Well', a dedicated donor circle that covers 100% of the non-profit's administrative and operational costs.
“We're now a 129
Families fund all the overhead, and it's people that I'm sure you've had on here.
It's been Jack Dorsey, and Sean Parker, and Johnny Ive, and Angela Aarons, and Matt Mullenweg, and Daniel Eck, and it's been a lot of John Doerr, venture capitalists, entrepreneurs, that actually delight in helping us build the business.”
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More from Scott Harrison
Disclosure
Harrison warns founders against adopting the 100% public donation model
“I can't even tell you how hard that was, and how I talk other people away from doing that now.”
Scott HarrisonNov 28, 2023▶ 14:56Scott Harrison & Charity: Water, five years later | Masters of Scale
AssertionNot checkable as stated
charity: water holds the world's largest rural water flow dataset
“Now we have the largest data set in the history of the world of real time flow through our sensors for rural water systems.”
Scott HarrisonNov 28, 2023▶ 18:40Scott Harrison & Charity: Water, five years later | Masters of Scale
Disclosure
Harrison: I advise other nonprofit founders against the 100% donation model
“I can't even tell you how hard that was, and how I talk other people away from doing that now.”
Scott HarrisonApr 5, 2023▶ 21:27Charity: Water's Scott Harrison: You must master the skill of storytelling to scale
Insight
Harrison: Guilt-based charity marketing fails to build advocates
“Charities use shame and guilt to market their wares. They made people feel terrible about what they had, hoping that they would respond. You remember those Sally Struthers commercials from the eighties, and the kids, and slow motion looking sadly at the camera…”
Scott HarrisonApr 5, 2023▶ 29:39Charity: Water's Scott Harrison: You must master the skill of storytelling to scale
AssertionNot checkable as stated
Harrison: 17% of 'The Spring' Video Viewers Became Monthly Subscribers
“And we put this thing out and it crushes it. I think 17% of the people that watch the video convert to subscribers.”
Scott HarrisonApr 5, 2023▶ 44:02Charity: Water's Scott Harrison: You must master the skill of storytelling to scale
Disclosure
charity: water intentionally built its brand on hope, not shame
“We are on all the platforms now trying to reach people with the mediums that they are consuming every single day and reach them with true stories, but also a brand that is aspirational and hopeful, not a brand based on shame and guilt.”
Scott HarrisonNov 28, 2023▶ 13:10Scott Harrison & Charity: Water, five years later | Masters of Scale
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