Assertion certainty 4/5 debate potential 1/5

Wellhub operates in 11 countries with 22,000 corporate clients and 4M subscribers

Cesar Carvalho · When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale · Apr 11, 2025 · at 26:13

Cesar Carvalho, co-founder and CEO of Wellhub (formerly Gympass), breaks down the company's global scale and reach.

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“We now work in 11 countries. We partner with more than 22,000 different companies offering WellHub to their employees, and we have about four million subscribers.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Cesar Carvalho

Insight
Carvalho: Pivoting to B2B intensified Wellhub's cold-start marketplace problem
“When we made our first pivot to BtoB, it got even worse, because we needed to convince not only The subscribers, people, and the partners, but also companies to invest on the well-being for their employees. But in the early days, it was brute force on both sid…”
Cesar Carvalho Apr 11, 2025 ▶ 11:04 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
Assertion Not yet assessed · timeframe Apr 2025
Carvalho: Employees rank wellness benefits as important as base salary
“When we survey employees in general, not only clients, You know, they're ranking wellness and well-being as being as important a salary to them.”
Cesar Carvalho Apr 11, 2025 ▶ 25:04 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
Assertion Not checkable as stated
Wellhub triples active fitness participation when launched at new corporate clients
“Whenever we launch a client, We triple the number of active employees because our plans are super attractive, flexibility, lower prices, more options.”
Cesar Carvalho Apr 11, 2025 ▶ 27:59 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
Disclosure
Carvalho: Wellhub began as D2C day passes before pivoting to full B2B
“So the vision there was for a platform that would sell day passes to consumers. So it was a direct to consumer business. Not what we have today. We're full B to B today. The name was Gym Pass, not Well Hub.”
Cesar Carvalho Apr 11, 2025 ▶ 4:36 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
Insight
Carvalho: Founders Should Always Take Institutional Safety Nets to Launch Startups
“A free call option everyone should take if they have the opportunity, and if they have an idea, if they have the right co-founders.”
Cesar Carvalho Apr 11, 2025 ▶ 9:56 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
Assertion Not checkable as stated
Carvalho: Wellhub Signed 2,000 PwC Brazil Employees in Three Days
“They had 10,000 employees in Brazil, and we got 2000 people to sign in the first three days of the business.”
Cesar Carvalho Apr 11, 2025 ▶ 14:19 When one customer call changes everything (Wellhub CEO Cesar Carvalho) | Masters of Scale
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