Ansel: The Cronut launched with zero marketing budget and four employees
Dominique Ansel · OpenAI's Sam Altman: Customer love is all you need | Masters of Scale · Jul 19, 2023 · at 13:18
Dominique Ansel was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Masters of Scale. It still counts as said, and it is kept out of every score on their page.
Pastry chef Dominique Ansel describes the organic, unmarketed origins of the Cronut at his bakery in Soho, New York.
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“There was no marketing. There was a team of, like, literally, like four employees and myself, and when people approached me and asked me what my marketing strategy was and what was my budget to launch a campaign like this, I'm like, you guys don't understand. It's, it didn't happen this way, and we're a small, small bakery, a tiny bakery, a neighborhood bakery on the street of Soho. It's, you know, it happened naturally, organically.”
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More from Dominique Ansel
Ansel: Money and smart teams cannot force viral product hits
“You cannot force it. You know, even with all the money of the world, like, you cannot recreate the Cournot. Even if, like, you can hire, you know, like, the biggest team, like, the smartest people, you cannot recreate something like the Cournot.”