Star Trek fragments into distinct genres to capture different audience segments
Alex Kurtzman · How Star Trek prospers against Netflix and Disney+ (with EP Alex Kurtzman) | Masters of Scale · Apr 18, 2024 · at 8:45
Alex Kurtzman, executive producer overseeing the Star Trek franchise, explains the multi-show television strategy behind modern Star Trek on streaming.
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“We can do one show that's an adult drama, we can do one show that's a comedy, we can do one show that's an action-adventure, and that way we will be able to speak to each segment of the Star Trek audience.”
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