Inman: Exploding Kittens turned crowdfunding from transactional into participatory
Matthew Inman · Find co-creators everywhere (with Exploding Kittens Inc.’s Elan Lee) | Masters of Scale · Dec 12, 2023 · at 19:26
Matthew Inman was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Masters of Scale. It still counts as said, and it is kept out of every score on their page.
Matthew Inman, co-creator of Exploding Kittens and creator of The Oatmeal, reflects on why their community engagement strategy worked.
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“I think what it really did was it turned something, an experience that was transactional, buying and receiving a good into something fun that you're involved with. Rather than, give me 20 bucks and I'll send you a card game in a couple months. Instead it was, give me 20 bucks, let's hang out and do goofy stuff together.”
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