Neman called Sweetgreen's first landlord 30 consecutive days to secure a meeting
Nicholas Jammet · Sweetgreen co-founders: From college friends to a $2.5 billion public company | Masters of Scale · May 6, 2024 · at 14:58
Sweetgreen co-founder Nicolas Jammet describes securing their initial restaurant lease as college students with no track record.
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“I actually remember the landlord of our Georgetown, our first location, wouldn't even return our call. John called her 30 days in a row, every single day, so she finally took a meeting just to stop the calls.”
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