Webb: Looking only at direct competitors to grow is a huge mistake
Amy Webb · Futurist Amy Webb: Insights from her 2024 Tech Trends Report | Masters of Scale · Dec 13, 2024 · at 30:45
Amy Webb shares strategic advice for entrepreneurs and executives seeking innovation models.
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“The problem is that when people are looking for how to change or grow, they look at their peers, you know, their direct competitive set. They are never looking at their near peers or even theoretical peers, right? Or those who are a couple of clicks away. Or looking at totally different industries. Which is a huge, Huge mistake.”
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