Cessario: US alcohol laws restrict corporate ownership of distributors to 20%
Mike Cessario · How Liquid Death built a $1.4 BILLION brand around water (founder Mike Cessario) | Masters of Scale · Jul 11, 2024 · at 1:04:05
Liquid Death founder Mike Cessario explains how three-tier alcohol distribution laws enabled Liquid Death to leverage independent beer distributors to enter bars.
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“And because of the alcohol laws in the U.S., Big alcohol companies are only allowed to own 20% of their distribution network. So Anheuser-Busch, for example, they've got 404 hundred plus distributors across the United States. Anheuser-Busch corporate can only own 20% of those. The rest are all independently owned by, you know, a lot of, you know, wealthy families, and they can decide which products they distribute in their region.”
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