Nortman: Engaged local investors matter far more than passive celebrity figureheads
Kara Nortman · Angel City Football Club founders on building the highest valued women's team | Masters of Scale · May 11, 2024 · at 1:05:49
Angel City FC co-founder Kara Nortman shares ownership syndicate lessons on why celebrity cap table members must be actively engaged rather than passive names.
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“And so it's much more important to get a woman who's going to show up and do work than a big name or somebody who has endemic roots to Philadelphia than, you know, someone who doesn't.”
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More from Kara Nortman
Nortman: Angel City was the first team to share gate revenue with players
“Give players a percentage of gate revenue when we are the first team to do that, because they're your biggest asset in telling people about the games, and they'd never been affiliate marketers, and they didn't make much money, so why not do that?”
Nortman: Natalie Portman initiated Angel City FC by texting 'let's start a team'
“After the 19 World Cup, she sent me text messages saying, let's start a team. And I just kept writing her long messages back about everything but that when I, until I realized she was serious.”
Nortman: Portland Thorns was the only NWSL team filling stadiums
“Portland was the only example of a team that was filling stadiums, but still shared all of its commercial operations with the men's side of the house. So the only thing that was women's was thorn specific was the soccer organization.”
Nortman: Angel City FC generated 4x projected first-year revenue
“So we did four X the revenue that we told investors we were going to do in our first year.”