Insight certainty 4/5 debate potential 2/5

Cuban: Founders must know how competitors could destroy them before fundraising

Mark Cuban · Mark Cuban: What investors really look for · Jun 14, 2021 · at 34:44

Mark Cuban outlines the self-assessment founders must conduct before taking investor meetings.

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“I always tell people you've got to be brutally honest. You've got to kick your own ass. You've got to know how a competitor can destroy you. Because once you understand what can destroy your business, you know what you need. And once you know what you need, then you can start evaluating potential investors.”

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