TaskRabbit's London test of direct-booking lifted close rates above 80%
Stacy Brown-Philpot · Keep humans in the equation (with TaskRabbit’s Stacy Brown-Philpot) · Oct 9, 2019 · at 23:58
Former TaskRabbit CEO Stacy Brown-Philpot describes piloting the company's fixed-rate, direct-booking marketplace redesign in London before launching in the US.
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“The assignment rate went up. Our close rate went up to over 80%, not 50% anymore. We knew that we were on to something, and then we brought it back to the U.S.”
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