Thompson: The Atlantic's book affiliate model generated just $7,000 annually
Nick Thompson · How to save a magazine (with The Atlantic's Nick Thompson) | Masters of Scale · Jan 15, 2026 · at 6:37
Nick Thompson, CEO of The Atlantic, reflects on early monetization ideas he attempted that failed to produce meaningful revenue.
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“I was like, we'll do that through books at the Atlantic. We'll figure out, we build that. It generates like 7000 dollars a year, right? It doesn't matter.”
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