Botsman: Frictionless Tech Accelerates Hasty Trust Decisions
Rachel Botsman · Build stronger trust on your teams (author Rachel Botsman) | Masters of Scale · Sep 26, 2025 · at 9:30
Trust researcher Rachel Botsman explains how tech optimization for efficiency undermines critical evaluation of online information.
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“Everything is designed around speed and efficiency. I mean, you talk to most entrepreneurs, it's about taking out the friction. And so, we don't realize that process of, like, literally giving our trust away has been sped up and accelerated, and we don't take those trust pauses to slow down and go, hang on, what is this person's intentions and motives?”
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