Grimes: WorkMoney user signups accelerated after the COVID-19 pandemic ended
CJ Grimes · How to get better at money (with Carrie Joy Grimes) | Masters of Scale · May 29, 2026 · at 17:46
CJ Grimes, founder and CEO of non-profit WorkMoney, explains how user adoption grew rather than slowed down after the pandemic subsided.
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“When the pandemic ended and our signups be went just as fast, if not faster. And right now we're seeing a lot of signups because middle-class families are stretched.”
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Grimes: Rapid scaling required breaking startup rules to offer broad financial help
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Grimes: WorkMoney operates as a non-profit with nine million members
“It is a nonprofit. We've got nine million members, and we help people figure out how to earn more and save more and spend less, and we do that through programs and services and coupons and discounts, kind of like the AARP.”