The Wisdom Wall

28 quotable lessons, heuristics and mental models. Every one is playable at the moment it was said. No fortune cookies allowed.

Everyone Florian Douetteau (28)Benedict Evans (28)Yann Dubois (22)Mitch Trojanowski (22)Richard Socher (18)Tristan Handy (17)Timothée LeCroix (17)Hilary Mason (17)Łukasz Kaiser (16)Gary Marcus (16)Sebastien Bourgeau (15)Olivier Pomel (15)Chip Huyen (15)Zico Kolter (14) Best Newest Oldest

“one of the sort of fallacies here is a sort of an appeal to authority, which is, you know, well, that person is an AI scientist, so they must know if this is a threat to world peace. No, they don't. They're an AI scientist. They don't know anything more about, they don't know anything more about world peace than any…”

Benedict Evans, May 22, 2025

“because if you are Meta or Google, You've got this whole other highly profitable business, which now needs to have LLMs inside it, powering all sorts of capabilities and features, and you probably want them to be your LLMs rather than somebody else's. But you may not necessarily need to make money from the LLM by…”

Benedict Evans, Mar 19, 2026

“But if you've got a bunch of use cases where you need the right answer, as opposed to sort of the right answer, then saying that the model is better doesn't mean anything. I mean, literally, it is literally meaningless. What you're telling me is, I asked the model to compile 50 things, and last month it would get 10 of…”

Benedict Evans, Mar 19, 2026

“the chatbot itself is kind of like trying to differentiate a web browser in that you've got an input box and an output box, and how can you make them different if the whole point is that you can type in anything and get anything out.”

Benedict Evans, Mar 19, 2026

“you start from the technology. You don't, you don't, you don't control the product strategy, which is of course how science works, but you don't know what's going to happen. You don't know what's going to get built. You know, obviously you've got like Sam and, and, and Dario and so on are like setting that fundamental…”

Benedict Evans, Mar 19, 2026

“Most SaaS companies are database wrappers, where somebody realized that here is this problem, and here is the people who have it, and here is a way of turning it 90 degrees, and this is your insertion point, this is how you build it and take it to market.”

Benedict Evans, Mar 19, 2026

“the only thin, thin GPT wrappers are what you get when you go to chatgpt.com and claude.com and grok and all these others. That's a thin wrapper on a model. Whereas, um, you know, name your vertical enterprise SaaS company. That's not a thin wrapper.”

Benedict Evans, May 22, 2025

“the analogy that's been floating around, I think, is, is to, is to compare this with AWS, in the sense that AWS was a sort of an order of magnitude change in how easy you could get a startup out of the door. You didn't need to write all this stuff yourself and buy infrastructure. And so it may be that, like, if nothing…”

Benedict Evans, May 22, 2025

“in a sense, like, AWS and Meta are on the same page, and then Meta wants this to be cheap, generic commodity infrastructure that's sold at marginal cost, and they will differentiate on cool Facebooky stuff on top. Um, Amazon want this to be cheap, generic commodity marginal infrastructure, infrastructure that's sold at…”

Benedict Evans, May 22, 2025

“There's no viral loop. There's no network effect. There's no reason why you should use the one your friends use. There's no reason this one gets better because everyone else uses it, at least not yet.”

Benedict Evans, May 22, 2025

“basically every enterprise software company for the sake of argument is unbundling Oracle, Gmail, or Excel.”

Benedict Evans, Apr 10, 2024

“you don't look at this and say, well obviously the solution is that we needed to have a database regulator that makes sure that databases don't have bugs. Um, rather you look at it and say, well, this is an institutional failure. A in Fujitsu in the post office and B in the legal system, not properly testing the…”

Benedict Evans, Apr 10, 2024

“And we're still at the stage of, you know, taking a PDF of your catalog and putting it in your company website, um, as we try and work out what we should do with AI.”

Benedict Evans, Mar 19, 2026

“tell that next time you hear a software developer saying, like, AI is a completely different thing, and nobody has ever abstracted software like this before, like, yeah, we've been doing this for 30 years, 50 years.”

Benedict Evans, Mar 19, 2026

“Well, you know, everyone in, in, generally in a bubble, everybody's a rational actor. Almost everyone's a rational actor given their situation.”

Benedict Evans, Mar 19, 2026

“The hard part of writing software is not writing code. It's all the other stuff around, like, what, what should the code be doing? And how would we tell people that they should be using it? And what should we charge? And how do we go to market? And which bit of the market should we be selling to? It's all the other…”

Benedict Evans, Mar 19, 2026

“But if you go to it and say, give me a, a 40 page report on something I don't know much about, you can't trust any line of that report, because most of it will be right, probably, or it will be roughly right, but if there's anything, but you won't be able to depend on any statement in that report actually being…”

Benedict Evans, May 22, 2025

“I think that stickiness, I don't think it's a network effect.”

Benedict Evans, May 22, 2025

“And there's a trap with these humanoid robots, which is some people look at them and think it's AGI, and it's not, it's just a robot that's got legs instead of wheels, but it's still a robot.”

Benedict Evans, May 22, 2025

“Silicon Valley really has this problem in not understanding that other industries are hard. Like, the airline business is hard. They're not just idiots. It's difficult.”

Benedict Evans, May 22, 2025

“The one way this is unquestionably different is that with all the other platform shifts, we knew what the physical limits of the science were.”

Benedict Evans, Mar 19, 2026

“building a model gets more expensive, but the cost of using the model gets cheaper.”

Benedict Evans, May 22, 2025

“And if you cannot depend on this to be right all the time, as opposed to slightly more of the time, then you either can't use it, or you have to use it in very different ways to the ways you could use it if it was always right.”

Benedict Evans, May 22, 2025

“we're still at that beginning of, like, forcing it to do deterministic, forcing it to be a deterministic system, which of course it isn't.”

Benedict Evans, May 22, 2025

“there's a huge difference between a legal brief that looks right and a legal brief that is right.”

Benedict Evans, May 22, 2025

“And it took a while to work out that the right level of abstraction was to think that this is pattern recognition.”

Benedict Evans, Apr 10, 2024

“the classic pattern of the platform shift is the incumbents always try and make it a feature.”

Benedict Evans, Apr 10, 2024

“One of the ways I used to talk about machine learning is that it gives you infinite interns. Like you would like someone to listen to every call coming into the call center and tell me if the customer is angry. Like you've got a million calls a day. You don't have enough interns. But there's also, what if you had one…”

Benedict Evans, Apr 10, 2024
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