The Ledger

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Opinion
The only meaningful way to adopt NLP and LLMs is cloud-based
“The only meaningful way to adopt to adopt NLP and LLMs is in the cloud”
Milos Rusic Sep 6, 2023 ▶ 7:46 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
AI startups prioritize rapid shipping over accuracy and factfulness
“If you care so much around about the factfulness of your applications, you're probably not a startup, right? Startups, you know, you want to ship fast. You do whatever works best. You assemble something, it's shipped.”
Milos Rusic Sep 6, 2023 ▶ 29:17 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Opinion
Europe's conservative enterprise tech adoption limits local startup growth ceilings
“Europe is that simply, you know, a bit more conservative in the way they adopt new technologies, right? And this is this is usually then a bit harder for these companies to, you know, to grow in their home markets, right?”
Milos Rusic Sep 6, 2023 ▶ 42:59 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
RAG systems need dedicated hallucination detectors to verify LLM outputs
“If you want to make sure that there's not a, that the model doesn't hallucinate, you probably want a hallucination detector on top, right? Something that classifies an answer and confirms, is this answer really part of my database?”
Milos Rusic Sep 6, 2023 ▶ 12:35 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
Model transparency and research drive enterprise AI adoption
“More transparency we can create also around, you know, how models have been trained, You know, the more research we have around the model, of course, the more trust it creates and easier it is for companies to adopt.”
Milos Rusic Sep 6, 2023 ▶ 14:40 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
Maturing database products differentiate, making integrations harder to maintain
“All these products are maturing and also differentiating, right? So it is becoming more and more of an effort, to be honest, to really manage this.”
Milos Rusic Sep 6, 2023 ▶ 15:49 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
Consumption is the best metric to reflect LLM system value
“Is probably the best metric to somehow reflect the value that comes out of these LLM systems, right? Because in the end, the more requests a model gets, or application gets, probably the more valuable it is. The more data you load into it, probably the more va…”
Milos Rusic Sep 6, 2023 ▶ 27:13 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Disclosure
Deepset's core LLM tech stack will always remain open source
“Everything that you need to really have an LL application, like technically the full tech stack, that will always be open source.”
Milos Rusic Sep 6, 2023 ▶ 29:50 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Insight
Enterprise GTM requires selling directly to use-case product owners
“To sell into the enterprise, what you need is you really need a use case, right? And you really need to have clarity about the use case. And the best person to sell to is the person that is responsible for serving a use case. And this is a persona that we refe…”
Milos Rusic Sep 6, 2023 ▶ 32:15 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Prediction Not checkable as stated
RAG will be the first LLM architecture to see mainstream enterprise adoption
“We see that this whole RAC architecture is probably the first one that will really see a broad, massive adoption, right? Simply because it's all about accessing and, you know, somehow working with information that is already around. And this is where we see, l…”
Milos Rusic Sep 6, 2023 ▶ 34:04 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Prediction Held up
Airbus single-pilot AI search application will take a few more years
“For Airbus, the case is it's something they are working on. It's probably something that will take a few more years because it's all embedded in this overall vision of single pilot operations.”
Milos Rusic Sep 6, 2023 ▶ 36:30 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Opinion
Rusic highlights London-based LLM observability startup Context
“One company I like is, for example, Context from London.”
Milos Rusic Sep 6, 2023 ▶ 41:51 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
Disclosure
Deepset's early consulting clients included Airbus and European federal authorities
“We worked for companies like Airbus many federal authorities in Europe software providers in Germany.”
Milos Rusic Sep 6, 2023 ▶ 3:51 From NLP Start-Up to Generative-AI Platform: Milos Rusic (deepset) Unpacks Product-Market Fit
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