The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Ribant: Harmonizing marketing data is harder than simply integrating sources
“All of those execution platforms need to be connected together, so the data needs to be extracted and integrated. So there is one challenge around connecting to the data source and actually integrating the data source. But the second challenge, which is a litt…”
Katrin Ribant Nov 9, 2016 ▶ 4:28 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
Insight
Ribant: Traditional BI specs become outdated before they are even finished
“In most of the projects that I have been involved in, if you do something like this, by the time that you have finished the specifications, everything or half of what's in the specifications has already changed.”
Katrin Ribant Nov 9, 2016 ▶ 9:55 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
Insight
Ribant: Marketing analysts rarely input the data they are forced to analyze
“The person who analyzes the data is rarely the person who's responsible for putting the data into the platform that will produce it.”
Katrin Ribant Nov 9, 2016 ▶ 8:09 Marketing With Data // Katrin Ribant, Datorama [FirstMark's Data Driven]
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