The Ledger
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Ribant: Datorama mostly competes against fragmented, multi-tool traditional BI stacks
“Mostly what we see in terms of competition is, if you remember the slide where I had the whole process with the, all the different pieces, an ETL tool, a database, et cetera. That is mostly the competitive set that we, ah, that we see.”
Datorama planned to apply crowdsourced machine learning to marketing insights
“We plan to take this approach further into insights over the course of next year, and kind of bring an ability to crowdsource the same type of machine learning to you know, to help marketers understand across the complexity of KPIs that they have in their plat…”