Uber deployed trip similarity algorithms to fight incentive fraud in China
Praveen Murugesan · The Uber Big Data Story // Praveen Murugesan, Uber (Data Driven NYC / FirstMark) · Sep 30, 2016 · at 12:31
Praveen Murugesan, Ride Experience Lead at Uber, discusses how Uber solved geospatial data challenges during a presentation at Data Driven NYC in September 2016.
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“Uber used to run this incentive program in China, and, ah, people are trying to game it, so they used to always have, like, similar trips simulated From their, ah, various different devices. So what we did was actually, like, try to find an algorithm where we can actually, like, find similarities, trip similarity, and then flag users.”
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