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Fraser: Vertical data integration will be a major trend in tech

George Fraser · Fireside Chat: George Fraser (Founder & CEO, Fivetran) with Matt Turck (Partner, FirstMark) · Sep 18, 2020 · at 26:55

George Fraser is the founder and CEO of Fivetran, an enterprise data integration platform. He discusses industry trends around embedded software and vertical data integration solutions.

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“I think there's going to be a huge wave of this over the next few years. I think this is a giant trend in the In the data technology space is vertical integration, both because there's just like a centralization of effort, but also because it allows you to accomplish things that are just impossible in like a traditional data warehouse bi context, especially if you start to talk about like machine learning type use cases, that's just not realistic for most companies to actually build and deploy that themselves.”

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