Satya Ramachandran, VP of Engineering at Neustar, shares the acquisition outcome of MarketShare at Data Driven NYC.
Insight
Engineering teams should never build custom technology that already exists
“One philosophy we have, ah, for the past year, ah, first five years building the system, what we have learned is to never build what's already there.”
Assertion Not checkable as stated
Most current business intelligence tools lack a real-time simulation engine
“And the second big focus, and this is where most of the current BI tools lack, is to provide that real-time simulation engine.”
Insight
Systems break at data management when attempting to productize analytics
“The most important lesson that we had learned in productizing, in analytics thing like that, is to have control on data management. I mean, data management is where it kind of breaks. As long as you have control on data management, the modeling piece becomes a…”
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Neustar served as the exclusive dynamic pricing agent for Ticketmaster
“So, so we're also doing price. So we basically, we have a pricing tool, also. Right now it's exclusively with Ticketmaster, where we are the dynamic pricing agent, we have Ticketmaster”
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Enterprise decision support systems still require heavy back-and-forth with modelers
“Today, even the best systems, you see, this involves a lot of back and forth between the business person and actually the back-end folks, which are the modelers and data scientists, right?”
Assertion Not checkable as stated
The analytics industry remains mostly limited to simple reporting
“We are still working on just doing reporting, pure reporting, or very simple, simple analysis as opposed to analysis like this.”