Gislason: Research organizations buy data tools for revenue, not labor savings
Hjalmar Gislason (Halmar) · Panel discussion // Data Driven NYC #9 // Nov 2012 · Dec 5, 2013 · at 40:53
Hjalmar Gislason, CEO of DataMarket, discusses customer adoption challenges when selling data platforms to enterprise research organizations.
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“We've found it's impossible to sell this to research organizations on the merits that it will save work internally. It, you know, we have to make the argument that it will bring in more revenue”
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