Yahoo used ML and behavioral targeting in ads over 15 years ago
Dave Burgess · Fireside Chat: Dave Burgess (Head of Data Engineering, Pinterest) w/ Matt Turck (Partner, FirstMark) · Apr 5, 2021 · at 2:46
Dave Burgess, Head of Data Engineering at Pinterest and former chief architect for global display advertising at Yahoo, recalls Yahoo's early adoption of machine learning.
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“We were doing machine learning and behavioral targeting back 15 years ago, more than 15 years ago in advertising.”
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